The roadshow will allow consumers to test-drive 3G devices and experience rich content and faster internet access enabled by 3G-enabled mobile smartphones, PCs and laptops.
"We are passionate about growing our data services, especially with 3G.
The Safaricom 3G Experiential Tour showcases the latest generation of Safaricom's mobile services and the most advanced smartphones based on Qualcomm's Snapdragon processors," said Safaricom chief executive Bob Collymore.
The tour will take place throughout Nairobi, Mombasa, Thika, Nakuru and Kisumu and will visit areas with heavy human traffic including malls, sporting events and universities.
The roadshow will take the form of two vans custom-built as 'Mobile Experience Centres.'
The roadshow vans have been fitted with 32-inch screens and laptops with dongles for users to try out 3G services. There will also be a number of live demonstrations of smartphones using Qualcomm's 'Snapdragon' processors, enabling users to do everything from social networking, HD video, speedy Web browsing and run the latest apps seamlessly.
"About 95 percent of Kenya's Internet users access the Internet on mobile networks. Qualcomm's Snapdragon processors sharpen this experience by enabling users to do more and recharge less, so they can spend more time watching videos, downloading music, playing games and interacting with friends via social networks," said Qualcomm's East Africa operations director Billy Owino.
During the RoadShow, consumers will be able to experience mobile computing with smartphones based on Qualcomm's Snapdragon processor which combines elements of a PC, TV and gaming console to provide a quick and smooth mobile computing experience.
The 3G tour is aimed to leverage on the strengths of the two firms, with Safaricom having what is billed as Kenya's widest 3G network while 25-year-old Qualcomm is recognized as a leader in 3G and next-generation mobile technologies worldwide.
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