In a move that presents a major boost to its customers, Kenya’s leading telecoms operator Safaricom has unveiled the cheapest SMS tariffs in the market.
Under the new tariff plan dubbed Masaa ya SMS, the listed operator’s 16 million-plus subscribers will be able to send text messages for as low as 20 cents each. This is the lowest charge for a text message in the Kenyan market currently and will be enjoyed by the firm’s PrePay and PostPay customers alike.
The innovative plan, launched under the tagline “Say more for less permanently, on the Better Option,” allows subscribers to send text messages within the expansive Safaricom network at the lowest rates, depending on what SMS bundle one selects.
Subscribers will be able to buy some 20 text messages for Sh10, translating into 50 cents per text message, while the last bundle, for Sh5, will afford one five SMS, meaning a unit price of Sh1 each.
Masaa ya SMS is a permanent tariff and not a promotion.
Commenting on the exciting development, Safaricom CEO Michael Joseph said Masaa ya SMS was a way of thanking the firm’s over 16 million Kenyan subscribers for their loyalty.
“We thank our customers for their continued confidence in us.
"We shall continue creating true value for our subscribers by deliberately listening to them and coming up with products and services that best answer their needs,” said Mr Joseph.
Previous, Safaricom charged a uniform rate of Sh3.50 for SMS.
