The phone offers an unparalleled combination of tablet-like viewing with smartphone portability.
The gadget has made the Korean tech giant to stamp its authority in the latest trend of phablets which is taking shape in the mobile market.
The LG Optimus Vu looks like a big smartphone almost the size of existing 7-inch tablets.
Like other phablets, the gadget is a tantalising hybrid between a tablet PC and a smartphone with users guaranteed of enjoying the features that are associated with both related mobile devices, now in one package.
The LG Optimus Vu features a 5-inch HD display and runs on a powerful 1.5GHz dual-core processor.
The phone runs on Android 2.3 and the company has promised to switch to Android 4.0 operating system in the coming few months.
The processing power of the device suits both business and general multi-tasking functionalities. There is reasonable space of 32GB for storage of data.
The sensitive touch screen is crisp clear and allows users to enjoy multimedia content and also perform office or business related activities like jotting notes with a stylus.
The gadget has a number of productivity apps like Polaris Office for opening and working on documents or presentations while on the go.
The screen makes viewing of documents, books, Internet and multimedia content easier and more comfortable.
"The Optimus Vu was designed to maximise what customers could do with a smartphone," says Dr Jong-seok Park, president and CEO of LG Mobile Communications.
He adds that the tech giant is embracing advances in technology in line with customer needs and part of the result is excellent user experience with elegant gadgets.
The unveiling of the LG Optimus Vu brings into focus the expected competition with other similar devices.
Phablets are part smartphone and part-tablet in simple terms. One could look at a phablet as a giant phone or a small tablet with a screen of 5-inches.
This new class of mobile devices has the Samsung Galaxy Note as the main rival to LG's product. Both devices are 'big' phones from the Android family with almost similar features.
The Samsung Galaxy Note runs on Android 2.3, has a 5-inch screen, and has powerful processing capability just like its competitor.
"We will continue to emphasise our focus on smartphones in terms of superb technology and satisfaction of consumers as well as affordability," says, Mr George Mudhune, head of marketing and corporate communications for LG'S East and Central African region.
In Kenya, the gadget will soon be available at Sh60,000. It portents stiff competition to Samsung's Galaxy Note.
The smartphone was launched in Korea by LG recently before its debut at this year's Mobile World Congress in Barcelona, Spain.
By ESMOND SHAHONYA
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